Publishing

Is there a recipe for success when it comes to licensed cookbooks? Vanessa Lopez – Co-Publisher & VP for Licensing and Partnerships at Insight Editions – shares her thoughts.

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

Shape Island – a stop motion series – follows serious Square, intrepid Circle and tricky Triangle on their silly adventures.

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

Welcome to Hinch Farm is described as ‘a reassuring story about change, and the excitement and worries that come with it.’

The team will be based at the Mojo Nation stand – B38.

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!