Publishing

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

“We hope this can be a thoughtful way for children who have arrived in the UK and within Europe to access a resource to aid conversation as and when they are ready to do so,” said Kids Industries’ Gary Pope.

The toy comes with the cartoon pooch himself, plus some plush flames for him to sit in.

The anthology features three new comics set in worlds created by Gerry Anderson: New Captain Scarlet, Space Precinct and Terrahawks.

Kids Industries’ Gary Pope, The Roald Dahl Story Company’s Stephanie Griggs, Penguin Ventures’ Thomas Merrington, Making Things’ Fi Murray and Caroline High Consultancy’s Caroline High talk picture books – and share some thoughts on untapped gems.

“The vibrant world of HexVet gives our creative team an incredible opportunity to translate the enchantment of the series into products across multiple categories,” said Pam Kaufman, President at Paramount Consumer Products.

The range will kick off with The Heinz Cookbook in May, followed by official Ketchup, HP Sauce, Beanz and Lea & Perrins books.

Marc Gascoigne – Publisher at Asmodee’s Aconyte Books arm – discusses how he approaches translating board games like Pandemic and Arkham Horror into successful novels.

Start Licensing’s Ian Downes talks brands, publishing and World Book Day with Zoe Masters – Publisher for Brands and Licensing at Farshore, an imprint of HarperCollins.

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.