Licensing Ltd’s Paul Bufton on fandom, storytelling and AI opportunities

Paul Bufton – Founder and Managing Partner of Licensing Ltd – on the licensing industry’s evolving relationship with fans.

From Universal Monsters to M3GAN: Paul Bufton on the year-round appeal of Universal’s horror portfolio

Paul Bufton – VP EMEA at Universal Products & Experiences – reveals what gives a scary movie brand potential.

Universal launches Gabby’s Dollhouse touring fan experience

“It’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.

Natural History Museum welcomes Jurassic Park-inspired shop

“The iconic Jurassic Park film is very close to our hearts and we cannot wait to host this unique retail experience for fans of all ages to enjoy,” said Sam Barnes, Retail Commercial Manager at the Natural History Museum.

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