Hasbro and Mattel sign as global co-master toy licensees for Netflix’s KPop Demon Hunters

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

Netflix to open experiential entertainment hubs – called Netflix House – in 2025

“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings,” said Marian Lee, Netflix’s Chief Marketing Officer.

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