Sony Pictures Consumer Products details The Boys launches across apparel, coffee, collectibles and more

“For the final season, we focused on partnering with brands that authentically align with the series’ bold tone and devoted fanbase,” said Jamie Stevens, EVP, Worldwide Consumer Products at Sony Pictures Entertainment.

Jamie Stevens – EVP at Sony Pictures Consumer Products – on building the GOAT licensing programme with a sports-fan mindset

Sony Pictures Consumer Products’ Jamie Stevens talks GOAT, creativity – and the untapped Sony Pictures brand that’s ripe for licensing.

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