YuMe Toys’ Gurdeep Bains on his fan-first approach to designing Jujutsu Kaisen collectibles

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

YuMe Toys debuts latest Stranger Things collections

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

YuMe Toys’ Felipe Noriega and Gurdeep Bains on encapsulating 100 years of Disney magic in collectibles

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

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