Food & Drink
Dour Darcels CEO Jack Yeung takes us inside the brand’s collaboration with Chupa Chups
“These characters can captivate a new generation”: Dour Darcels CEO Jack Yeung on why Chupa Chups felt like an authentic partnership.
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.
The Brand Radar: Lillet, Emily in Paris and licensing’s love affair with the food and drink sector
Start Licensing’s Ian Downes looks at the FMCG sector, revealing some highlights from the summer.
New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey
“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.
Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides
Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.
Reemsborko’s Max and Lucy Arguile on crafting a Naruto pop-up dining experience
“The drinks are colour-coordinated to match different characters”: The team at Reemsborko talk us through their latest collaboration with Japan Centre.
Lucci & Partners’ Paolo Lucci on creativity, collaborations and Chupa Chups
Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.
Beanstalk brings Two Rivers Coffee and Eggo together for Eggo Coffee
“We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavours fans love into the perfect cup of coffee,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellonova.
Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration
Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.
Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty
“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.