Miraculous gets its own cereal with Kellogg’s

“We are so proud to offer our fans a new way to interact with their favourite heroes,” said ZAG Founder and CEO, Jeremy Zag.

The Point.1888 brings Barratt Sweets into protein powders with Bulk

“Barratt’s fans will not compromise on flavour and what Bulk has created is a great match,” said Bethan Garton, Chief Commercial Officer at The Point.1888.

The B&LLAs 2023 finalists revealed

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

Heinz partners with Absolut Vodka on limited-edition pasta sauce

‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.

Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Asembl’s Justin Watson on the ingredients for success with food and drink brand extensions

Asembl MD Justin Watson discusses design, trends and bringing new licensees into licensing.

ARTiSTORY CEO Yizan He on design, storytelling and innovation in museum licensing

ARTiSTORY CEO and Founder Yizan He discusses his aim to change the way that art is shared and experienced through licensing.

Asembl brings Chupa Chups into popcorn with Kinrise

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

Chefs Yong Ming Choong and Jacky Lai on bringing Van Gogh’s Sunflowers to life as an afternoon tea experience

Fairmont Singapore’s Executive Pastry Chef Yong Ming Choong and Senior Sous Chef Jacky Lai discuss working with ARTiSTORY to bring Van Gogh’s Sunflowers to life in food.

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