“It’s time for these stories to be told”: FanGirl’s Anita Castellar on diversity, creativity and fandom

We caught up with Anita to find out more about her approach to working with brands like La Borinqueña, Ms. Opal Lee and Saturday AM

Catan beer on the way from Champion Brewing Company

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

Ashleigh Amos – Head of Brand Experience at Camden Town Brewery – on creating the firm’s new Marmite beer

Ashleigh Amos, Head of Brand Experience at Camden Town Brewery, tells us about the development of the Camden Marmite Ale – and the firm’s ambitions when it comes to future brand partnerships.

Meet Endemol Shine North America’s Vice President of Licensing Scott Shillet

Scott Shillet on Endemol Shine North America’s most challenging IP

Camden Town Brewery brings Marmite into beer

“Combining Marmite’s distinctive flavours with our never pasteurised beer might seem like an unlikely pairing at first – but trust us, you’re going to love it,” said Ashleigh Amos, Head of Brand Experience and Partnerships at Camden Town Brewery.

Victoria Whellans on WildBrain CPLG’s growing lifestyle portfolio

Victoria Whellans tells us how WildBrain CPLG expands its entertainment, sport and brand licensing.

Homesick brings Budweiser into candles with Backyard BBQ fragrance

“So many of our favourite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles,” said Homesick’s Lauren Lamagna.

The Hershey Company to bring its sweet brands into toys and games with the likes of Jazwares, Spin Master and Funko

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

M&S Food teams with HarperCollins to launch first children’s book, Farm to Foodhall: The Magic Ingredient

“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.

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