Hasbro teams with Gong cha for Magic: The Gathering tea range

The range includes Liliana’s Necrofancy Taro, Ajani’s Inspiring Latte and Teferi’s Cookie Tea.

Spirit Halloween teams with PepsiCo for MTN DEW costumes

“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.

Warner Bros to open first FRIENDS-inspired Central Perk Coffeehouse in 2023

“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.

Brewdog brings The Lord of the Rings into beer

It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.

Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

Rose Marketing UK launches Chupa Chups freeze pops

“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.

SMG’s Gemma Woodward discusses 100 years of The Flying Scotsman – and why the brand is thriving

Toys, teas and tins of treats: Gemma Woodward on why The Flying Scotsman brand isn’t slowing down…

Pretty Cool brings Porsche into ice cream

The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.

Numskull bolsters CosCups range with Rocky

CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.

The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

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