Food & Drink
Boston Beer Company and PepsiCo bring Mtn Dew into alcohol with Hard Mtn Dew
Hard Mtn Dew is available in several States across the US, with more being added throughout the year.
Brown-Forman and The Coca-Cola Company team up for Jack Daniel’s & Coca‑Cola drink
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.
Dean’s debuts The Open shortbread collection
The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.
BARK debuts Jurassic World dog toys and treats
The range includes a Dr. Ian Malcolm-inspired toy, a dinosaur wearable headpiece and Raptor Scraps treats.
Alma de Ace launches Coca-Cola apparel collection
The collection boasts nods to Coke ads, slogans and logos from the past, including the Eighties ‘Coke Is It!’ tagline.
Talking Brands: McDonald’s footwear, KFC handbags, Taco Bell luggage… Is this a heyday for fast-food brand extensions?
The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.
From Barbie to Colin the Caterpillar: How brands are celebrating the Queen’s Platinum Jubilee
Brands including Swatch, McDonald’s and Peppa Pig have launched Jubilee-inspired products and experiences.
Candy brands including PEZ, Smarties and Chupa Chups partner with MGA Entertainment for L.O.L. Surprise! Loves Mini Sweets
“This collaboration – the largest we’ve done to date – is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community,” said Isaac Larian, Founder and CEO at MGA Entertainment.
Warner Bros details expansive product slate for DC League of Super-Pets
“Our goal is to give fans a variety of ways to bring DC League of Super-Pets home with them,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.
Bean Box launches Seinfeld coffee collection
The blends include the fruity Kramer’s Giddy Up, the spicy Elaine’s Little Kicks and the chocolate chip cookie-flavoured Jerry’s Diner Blend.