Food & Drink

“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.

Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.

Graphic designer Barry Darnell discusses toys he enjoys – and Scoops Ahoy!

Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.

“Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” said Ernie Savo, President of The Hershey Licensing Company.

Modelled after the signature design of the console, the toaster imprints the Xbox sphere logo onto bread.

“With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture,” said Allison Ames, President and CEO of Beanstalk.

The blue Star Trek Stardust Gin transforms to green with the addition of tonic.

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

“It’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.