Film & TV

University Games, Blueprint Operations and Buzz Bingo are all on board.

“As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences,” said Eva Rodriguez, Global Licensing Director, Location Based Entertainment at Miraculous Corp.

Inspired by the upcoming live action Snow White movie, the range boasts a limited-edition fragrance of ‘Enchanted Apple Fragrance’.

AmiguWHOmi: Crochet Adventures in Time and Space – written by crochet designer Liz Ward – featuring patterns for all skill levels.

“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.

The range spans several Hawaiian shirts, tees, sweatshirts and a cap, all featuring shots from the 1986 film.

“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.