Film & TV

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.

“Bringing Peaky Blinders Manchester on board as an official licensee ensures customers can enjoy an experience synonymous with the integrity, quality and character of the series,” said David Christopher, Group Director of Licensing and Merchandising at Banijay.

The range spans two sneakers – one styled after SpongeBob and one on Squidward.

“It’s exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.

The YouTube series kicks off with Kylie and Dannii Minogue reading ‘Mini Bluey’.

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.

Playing alongside footage from the show will be a score from Hans Zimmer, Jacob Shea and Sara Barone, performed by the City of Prague Philharmonic orchestra.