Film & TV

What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new.

”The booming experience economy, increasing capability of mobile devices and rise of screen tourism all signal a great time to explore what more can be created with Emmerdale IP,” said John Rose-Adams, Creative Producer at XR Stories.

Inspired by the recent release of Winnie the Pooh: Blood and Honey, Rachel Von Hossle – Marketing & Copyright Expert at Wynne-Jones IP – looks at what can happen when beloved characters fall out of copyright.

The flavour – named ‘Biscuits with the Boss’ – combines crumbly shortbread cookies with buttery sweet cream.

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

“We think kids and parents will really love them and hope they will create some special memories together in the kitchen,” said Wouter Struijs, director and owner of Gifts & Concepts.

“The iconic Jurassic Park film is very close to our hearts and we cannot wait to host this unique retail experience for fans of all ages to enjoy,” said Sam Barnes, Retail Commercial Manager at the Natural History Museum.