Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Cakeworthy debuts Sesame Street collection

Inspired by modern streetwear, the 12-piece drop includes a Cookie Monster skater dress, an Elmo crop top and a button up shirt featuring The Count.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Chester Zoo readies Bing experiences

“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.

Designer Christian Cowan on bringing Teletubbies into high fashion

Fashion designer Christian Cowan discusses design, creativity and the nostalgic pull of Teletubbies.

Jason Exum reveals why now’s the right time for Dyce Games’s HISTORY Channel trivia game

History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game

Raiders of the Lost Ark’s iconic opening scene gets the LEGO treatment

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

Miraculous enters pet toys with ZippyPaws

“Our move into pet licensing is a natural extension for the brand,” said Jeremy Zag, Founder and CEO at ZAG.

Banijay UK to mark 15 years of Simon’s Cat with anniversary products and special content

“It is wonderful to mark this milestone with special products that the fans will love,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

Fashion designer Christian Cowan debuts Teletubbies collection

“I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true,” said Christian Cowan.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.