Fashion

“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

The company created the range in collaboration with Joanna Johnston, costume designer on the upcoming Indiana Jones and the Dial of Destiny.

“We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman Johns, founder of SCOUT.

“I really believe in the future of fashion and footwear and the intersection of digital and physical,” said FEWOCiOUS.

“The 120th anniversary celebrations placed us in a superb position delivering opportunities for new partnerships and brand collaborations, elevating Peter on a global scale and securing unprecedented placement across the retail landscape,” said David Sprei, Commercial Director at Penguin Ventures.

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

Included in the collection are a denim skirt and jacket, a striped shirt, a dress, cap and ‘KEN’ t-shirt.

The hand soaps will ‘combine the colourful, iconic colours of Crayola with mood boosting fragrances from Scent Theory’.

PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.