London Zoo makes licensing debut with Metrostar

“All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction,” said Lee Duffy, London Zoo’s Head of Commercial.

WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

Licensing Link to helm fresh product push for Haynes Group

“We recognise the immense potential of brands with heritage in the licensing industry and look forward to collaborating with the talented team at Haynes to unlock new opportunities,” said Chris Taday, Co-founder and Director of Licensing Link Europe.

MORI partners with Hasbro for Peppa Pig daywear and sleepwear

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

Rubies launches official The Traitors cloaks

“With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment,” said Jane Sharp, VP Licensing at All3Media International.

Pacsun launches latest range with The Met in The Greek and Roman Collection

“Consumers are now wearing art in a truly unprecedented way,” said Brieane Olson, Chief Executive Officer at Pacsun.

“Cutting-edge creative is our superpower”: Hasbro’s Marianne James on championing great design

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Meghan Cole – Head of Retail at Shakespeare’s Globe – on bringing the bard’s brand into tea, tees and toys

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

adidas teams with US universities for college football-themed footwear

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.

Riot Games partners with Undefeated for Valorant Champions apparel

The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.

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