Kim Adams House – Head of Licensing and Merchandise at Stellantis – on bringing Jeep into footwear

Kim Adams House – Head of Licensing and Merchandise at Stellantis – discusses the authenticity and adventure of Jeep’s recent Merrell partnership.

“This collaboration is authentic down to its roots”: Merrell’s Ian Cobb on designing the Moab 3 Mid x Jeep hiking boot

Ian Cobb – Senior Design Director at Merrell – on packing the firm’s Jeep hiking boot with plenty of surprising design details.

KOI’s Uzair Ahmad and Madeline Wood on designing distinctive licensed footwear

KOI’s Founder and Creative Director Uzair Ahmad and Footwear Designer Madeline Wood talk us through KOI’s recent collaboration with Playboy.

Irregular Choice’s Dan Sullivan on bringing the action and adventure of TRANSFORMERS into footwear

Dan Sullivan – Owner and Designer at Irregular Choice – discusses how the firm’s TRANSFORMERS collaboration led them to a shoe concept they’d never attempted before…

Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

“It’s a partnership that brings out the best in both worlds”: Skechers’ design team on why TRANSFORMERS proved a natural fit

The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.

“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Superga takes us inside the development of its Barbie footwear collection

The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.

National Geographic and adidas TERREX debut Aurora Borealis-inspired collection

“We hope this 25-piece collection inspires adventure-seekers to get outdoors and experience the transformative benefits of nature,” said Nadia Svensson, Senior Product Director of BU Outdoor at adidas.

Federico San Martin – Sr. Global Head of Minecraft Consumer Products at Microsoft – on creativity, authenticity and what Suspicious Stew actually tastes like

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

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