adidas teams with US universities for college football-themed footwear

adidas has partnered with five US universities to launch a collection of college football-themed footwear.

The new Rivalry range sees the shoe decked in the college colours of Grambling State University, University of Miami, University of Nebraska, Texas A&M and the University of Washington.

“adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities,” said Peter Gellert, Director of adidas Originals Basketball Footwear.

“It’s an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season.”

Additional collections are set to drop later this season centred on more colleges and universities.

Jeanne Schneider, director of NCAA marketing and licensing at adidas, added: “College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry.

“We’re proud to be working with our NCAA partner programs to grow and promote their brands.”

The new Rivalry range launches on Friday, September 1st.