Ground Up’s Wicked sneaker lands at Walmart

The sneaker features a pink and green ombre design representing the contrasting personalities of Elphaba and Glinda.

Licensing expert Toby Rayfield on gaming, retail and the importance of authenticity

“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.

STAFFONLY debuts Ketnipz collection at Shanghai Fashion Week

“It’s an incredible pinch me moment to see Bean on the catwalk,” said Ketnipz Illustrator Harry Hambley.

SmileyWorld and Next raise money for Place2Be with charity t-shirts

The t-shirts are sold exclusively online at Next with 100% of the profits from the sale going to Place2Be, supporting children and young people’s mental health.

Julia Cash on Mad Beauty’s innovative approach to bringing brands into beauty

Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.

Paramount teams with The Sidemen for Teenage Mutant Ninja Turtles collaboration

“From t-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it,” said Rebecca Jenkins, VP of Consumer Products for UK & Ireland, Australia and New Zealand, Israel and South Africa at Paramount.

adidas readies Bob Marley SL 72 sneaker

Each pair features a Bob Marley tongue label and is finished with the artist’s signature in gold foil.

“The OG Optimus Prime is a timeless icon!”: Greg Storey – Senior Creative Director at RSVLTS – talks TRANSFORMERS

Greg Storey – Senior Creative Director at RSVLTS – discusses some key design decisions behind the company’s latest line of TRANSFORMERS apparel.

“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

SuperX’s Austin Gayne on crafting the first-ever activewear collection for TRANSFORMERS

Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.

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