Experiences

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

Floral Street Founder Michelle Feeney explains how the team approached bringing the Van Gogh Museum into fragrances.

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.

“We look forward to creating a unique experience for our guests that combines both the psychological and visceral twists from the series,” said John Murdy, Executive Producer of Halloween Horror Nights at Universal Studios Hollywood.

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

Corona’s 100% Natural Bar was created by eco-building expert Molly Windels-Lyte and the team at In-Build using sand, clay, wood and bamboo.