Experiences
Global Merchandising Services details partner line-up for Backstreet Boys’ Sphere residency
“From exclusive fashion drops to interactive nightlife and sweet treats, this is one of the most dynamic brand programs we’ve seen for a music residency,” said Lisa Streff, SVP of Licensing & Brand Development for North America at Global Merchandising Services.
Taskmaster comes to English Heritage sites this summer
From July 19th to August 31st, Taskmaster activities will be available to play at sites including Dover Castle, Pendennis Castle and Eltham Palace and Gardens.
Beanstalk brings SmashSwing and Atari together for themed interactive golf games
“Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology,” said SmashSwing CEO TJ Schier.
National Trust for Scotland kickstarts licensing journey with Speak Consulting
“Every licensed product will help protect Scotland’s nature, beauty and heritage for generations to come,” said Caroline Reid, Director of Commercial Enterprises at National Trust for Scotland.
“There’s an appetite there from both brand owners and retailers”: Jason Knights on growing Blue Kangaroo’s experiential offering
Jason Knights – Founder and Owner of Blue Kangaroo – discusses adding fresh strings to the creative agency’s already expansive bow.
Pophouse Entertainment’s Jon Spalding on the power of emotional immersive experiences
Pophouse Entertainment’s Commercial Director, Jon Spalding, on upcoming KISS activity… And the power of emotional immersive experiences.
Two Daughters Entertainment teams with The Mole Resort for Moley meet and greets, nature trails and themed menu
“We’re proud to bring Moley to The Mole Resort in our first hospitality activation,” said Laura Daniel, Licensing Manager at Two Daughters Entertainment.
Disney and Formula 1 to debut Micky & Friends collaboration across experiences, content and merch in 2026
“Our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” said Tasia Filippatos, Disney Consumer Products President.
Kong x Godzilla: The Ride to open at South Korea’s Lotte World Adventure later this year
“Kong x Godzilla: The Ride will offer an immersive experience into the world of global movie IP,” said Lotte World CEO Oh-Sang Kwon.
Paramount and Brigit’s Bakery ready PAW Patrol Afternoon Tea Bus Tour
“The PAW Patrol Afternoon Tea Bus Tour is a unique way to bring the show’s beloved characters to life and engage with our audience in an exciting and immersive experience,” said Simta Sawhney, Senior Director of Consumer Products, UK & Ireland at Paramount.