Acamar readies Rotterdam Zoo activations for Bing

“With their inspirational experiences and aim to educate new generations about wildlife conservation, Rotterdam Zoo is the perfect place to bring this activation to,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar.

Dragon Ball theme park set to open in Saudi Arabia

The Dragon Ball theme park will cover over 500,000 square meters and feature seven different areas inspired by the original series.

All3Media International’s Jason Easy on bringing The Traitors into games, apparel, experiences and more

Jason Easy, VP of Licensing at All3Media International, talks us through the company’s slate of IP – and reveals why 2025 is shaping up to be “The Year of the Traitor”.

Macallan teams with Cirque du Soleil for SPIRIT experience

Cirque du Soleil SPIRIT will “bridge the gap between the art of whisky making and the spectacle of performing arts,” says Jaume Ferràs, Creative Director at The Macallan.

CBeebies Land Hotel debuts Bluey-themed bedrooms

“We’re sure they will be a very popular addition to what is already a fantastic selection of themed hotel rooms at CBeebies Land Hotel,” said Natasha Spence, Head of Attractions – Live Events at BBC Studios.

Bluey’s Big Play heads to Spain, France and Luxembourg

“We can’t wait for families in Europe to experience all the fun and excitement of having Bluey and her family on stage live in their city,” said director Rosemary Myers of Windmill Theatre Company.

Universal Orlando Resort details upcoming DreamWorks Land attractions

DreamWorks Land features attractions and activations inspired by DreamWorks Animation’s Shrek, Trolls and Kung Fu Panda franchises.

Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions

“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.

Banijay debuts Peaky Blinders Manchester bar and restaurant

“Bringing Peaky Blinders Manchester on board as an official licensee ensures customers can enjoy an experience synonymous with the integrity, quality and character of the series,” said David Christopher, Group Director of Licensing and Merchandising at Banijay.

Hasbro, Curious Hedgehog and Showpath Entertainment unite for interactive Dungeons & Dragons stage show

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

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