View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

Sofitel St James’s launches Smeg Afternoon Tea experience

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

Japan’s Super Nintendo World to expand with Donkey Kong Country area in 2024

“We are preparing a theme park experience that will once again awe the world,” said Universal Studios Japan’s President and CEO, J.L. Bonnier.

The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

Europe’s first NERF Action Xperience attraction opens in Manchester

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

Ashmolean Museum welcomes new partners across areas like coffee, liqueurs and mosaic kits

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

Germany’s Peppa Pig Park Günzburg – opening in 2024 – to boast five attractions and seven playgrounds

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

From Universal Monsters to M3GAN: Paul Bufton on the year-round appeal of Universal’s horror portfolio

Paul Bufton – VP EMEA at Universal Products & Experiences – reveals what gives a scary movie brand potential.

Eichholtz debuts The Met collection spanning furniture, home décor and lighting

“A shared commitment to design and creativity unite The Met and Eichholtz for this new collaboration,” said Josh Romm, Head of Global Licensing & Partnerships at The Met.

Read the Brands Untapped 100: 2023 Edition here

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

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