Brand Licensing Europe

Budding design stars are tasked with designing a Wallace & Gromit branded toy, with an emphasis on STEM learning.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.

“We can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love,” said Anna Knight, SVP of Licensing at Informa Markets.

The Brands Untapped 100 is global list of 100 figures from the design and creative side of brand licensing that have done exceptional work over the past year.

Those new to the show this year include Van Gogh Museum, Chefclub and License This! winners Sophie Jonas-Hill and Joel Mercer.

To find out more about the origins of SeedFolk and where the award-winning brand is looking to go, we caught up with Joel Mercer.

To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.

Competition winner Wayne Lindsay discusses product design, creativity and how his ideas morph…

Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.