Brand Licensing Europe

“I love a good brainstorm and a mood board!”: Thomas Merrington – Creative Director at Penguin Ventures – on how he has ideas.

“We want to be led and driven by customer needs”: Ella Haynes – BLE Event Director at Informa Markets – on keeping the show relevant, inspiring and vital.

“For 25 years, thousands upon thousands of new brand licensing partnerships, deals and products have started at BLE during meetings, networking moments, opportunistic hellos and showfloor browsing” said BLE event director Ella Haynes.

“This year’s programme includes a free, inclusive three-day conference programme, valuable networking opportunities and lots of fun ‘not-to-be missed’ events,” said BLE event director Ella Haynes.

“We’re in a good spot for creativity”: We catch up with Ben Roberts – Content Director at License Global.

Teri Niadna – MD at Brandgenuity – talks ideas, inspiration and the key to successful creative collaborations.

Damian Treece – Senior Licensing Manager at Bravado – on creativity, authenticity and Surrey dog walks!

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Sarah Martin, Associate Art Director DTR, Global Creative Group at Paramount.

Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Jenna Chalkley, Head of Product Development at Born to License.