Surge Brands to expand 1-800-Flowers.com into outdoor accessories, garden products and more

Surge Brands has been appointed the exclusive licensing agent in certain product categories in North America for 1-800-Flowers.com, a leading floral gifting brand in the US.

This new partnership will focus on developing high-impact licensing programs across a range of product categories, including lawn and garden, outdoor accessories, and others.

“Our goal is to translate 1-800-Flowers.com’s extraordinary emotional connection with consumers into product experiences that bring the brand’s spirit of giving, celebration, and connection into more parts of everyday life,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity, and innovation 1-800-Flowers.com is known for.”

Abhay Patel, Brand President of 1-800-Flowers.com, added: “We’re excited to partner with Surge Brands to bring the 1-800-Flowers.com brand to life in new and inspiring ways.

“This partnership allows us to deepen our customer relationships with thoughtfully designed products that reflect our heritage of innovation and emotional expression.”