Spin Master to launch Ms. Rachel toys in 2024

Spin Master has signed a deal to become the master toy licensee for Ms. Rachel – the popular YouTube channel for babies and toddlers.

The Ms. Rachel collection – designed in collaboration with child development experts – will launch in Fall 2024 and span plush, puzzles, playsets, vehicles, role-play toys, and learning aides.

“We are thrilled to be Ms. Rachel’s partner in play,” said Doug Wadleigh, Spin Master’s Executive Vice President and Head of Global Toy Brands.

“As a progressive and trusted voice in early childhood learning, Ms. Rachel is a wonderful fit for our toy portfolio and will support Spin Master’s expansion into early childhood and developmental play.”

Rachel Griffin-Accurso, co-creator of the Ms. Rachel YouTube channel, added: “Play is the most powerful way a child can learn. We have a big responsibility to fulfil the trust parents have in us and – together with Spin Master – we’re excited to deliver the high-quality toys our audience has been asking for, to help them learn, bond, and thrive.”

Laura Henderson, Spin Master’s Executive Vice President, M&A and Special Projects, continued: “Ms. Rachel has become a trusted resource for today’s parents; loved for her inclusive and engaging approach, providing tools and inspiration for parents to help their young children learn and develop through play.

“Now with Spin Master’s signature creative innovation and expertise in early childhood play, Ms. Rachel’s companion toy collection will help deepen children’s learning as families bond and re-create the play they see in her videos at home.”