PUMA readies Care Bears x Sesame Street apparel and footwear

PUMA is launching a collection built around the collaboration between Care Bears and Sesame Street.

Launching on November 28th, the drop features duos like Elmo and Cheer Bear, Cookie Monster and Share Bear, and Oscar the Grouch and Grumpy Bear. Designed in women’s and children’s sizes, items include hoodies, sweatpants and a cropped baby tee.

Elsewhere, the footwear line includes the Basket “Grumpy Grouchy” sneakers and Arizona “Elmo Cheer” sneakers.

“This collection really captures what makes creative collaboration so special,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.

“It’s exciting to see a modern brand like PUMA bring new energy and style to classics people already love. Together, we’re taking the heart of Care Bears and Sesame Street and reimagining it through PUMA’s lens.”

Gabriela Arenas, SVP of Global Licensing at Sesame Workshop, added: “Care Bears and Sesame Street have always inspired connection and kindness. This collection brings that same spirit to life, giving families a fun, meaningful way to express themselves and share a little extra love and color with the world.”