Poetic Brands to bring Usborne’s That’s Not My… into apparel, footwear and luggage

Bulldog Licensing has secured a deal with Poetic Brands for collections based on Usborne’s popular That’s Not My… series of board books.

The range will span babywear/accessories, kidswear, apparel, footwear and luggage, launching at retailers across the UK later this year.

“With childrenswear an increasingly strong part of our offering, we are thrilled that so many major children’s and family brands have come to us in recent years,” said Elliott Matthews, Managing Director of Poetic Brands.

“That’s Not My… is firmly established as an evergreen property that is a part of the childhood of millions of children. We’re delighted to be working with this great brand on a range we are certain will be enormously popular.”

Bulldog Licensing Group MD Rob Corney added: “That’s Not My… is a genuine publishing phenomenon, with a strong appeal to many generations of pre-school children across the UK and a design style ideal for bright, appealing licensed products of the sort that Poetic Brands executes with great skill. We are delighted to be partnering with them in a very important deal to bring this property to the key apparel, footwear and luggage categories.”