Penguin Ventures expands Orchard Toys’ licence to cover 20 additional markets

Penguin Ventures has extended Orchard Toys licence to cover 20 additional global markets, following the success of its Peter Rabbit games and jigsaws.

The new deal means Orchard’s The World of Peter Rabbit range will be available in 20 markets across Europe, the Mediterranean, SE Asia, South Africa and Australia.

“The launch response from the UK trade and consumers to our first licensed collaboration has been brilliant,” said Josh Beevor, Director at Orchard Toys.

“To have such an appetite and enthusiasm for the Peter Rabbit range from our international customers too is fantastic, and an enormous sales opportunity. It really is a great way to consolidate our partnership with Penguin Ventures.”

David Sprei, Commercial Director Penguin Ventures, added: “The global demand for The World of Peter Rabbit Collection is testament to the wonderful job Orchard Toys and Penguin Ventures have done in evolving the narrative of Beatrix Potter’s original Tale of Peter Rabbit, and blending these two iconic brands. The Tale of Peter Rabbit has been translated into 50 languages, since it was first published in 1902, so it’s fitting to see the new games taking to the global stage too.”