Peter Rabbit

“Our partnership with SCP has been an incredibly successful one and I am delighted that we have both committed to a further six years and are very much aligned on our ambitious growth plans for Peter Rabbit,” said David Sprei, Commercial Director at Penguin Ventures.

“Seed Pantry are a brilliant new addition to the Peter Rabbit licensing programme,” said David Sprei, Commercial Director at Penguin Ventures.

“The launch response from the UK trade and consumers to our first licensed collaboration has been brilliant,” said Josh Beevor, Director at Orchard Toys.

As well as the afternoon tea, The Peninsula will also offer a themed room package and Peter Rabbit cinema experiences from March 25th to April 28th.

Designer and Illustrator Rowena Isotta-Day talks us through the design process behind Orchard Toys’ first licensed collection.

“The 120th anniversary celebrations placed us in a superb position delivering opportunities for new partnerships and brand collaborations, elevating Peter on a global scale and securing unprecedented placement across the retail landscape,” said David Sprei, Commercial Director at Penguin Ventures.

The move expands the scope of the Grow with Peter Rabbit initiative, designed to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

The outdoor adventure – a mix of live performance and puppetry – comes to London’s Covent Garden Piazza from March 21st.

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” said Lindsay Pearl, Head of International Licensing at Penguin Ventures.

Histrionic Productions founder Adam McKenzie Wylie on why the company’s recent immersive experience will have a profound effect on Peter Rabbit fans.