“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.

“I have wanted to bring the humour, fun and values of David Walliams to a children’s magazine for years and to see this now come to life is brilliant,” said Katie Wilkinson, Commercial and Strategy Director at The Point.1888.

Drawing on Rebellion’s extensive archives, the exhibition features artwork from comics like War Picture Library, Battle Picture Weekly and Battle Action, which Rebellion recently revived.

“This marks the beginning of a fresh approach to licensing for Fred Rogers Productions’ heritage brand,” said Katie Huber, Senior Director of Licensing at Fred Rogers Productions.

“Our goal was to make a board game where players enjoy the endless possibilities the LEGO system”: Jaume Fabregat, Board Games Lead at LEGO Publishing, talks Monkey Palace.

“We aim to build unforgettable experiences that will unite families and friends around the world, one LEGO brick and one shuffle of the deck at a time,” said Thomas Kœgler, Asmodee Deputy COO.

“These products need to be authentic”: Born to License’s Jenna Chalkley discusses making great product with new licensees.

“Sheila’s unparalleled sense of style and her ability to blend classic elements with cultural influences make her designs layered and truly exceptional,” said Ilana Wilensky, President of Jewel.

New items include a blouse with an all-over Peanuts print and a cashmere sweater featuring Flying Ace Snoopy artwork.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Laura Adnitt, Publishing & Brand Management Director at Story House Egmont.