“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Sarah Martin, Associate Art Director DTR, Global Creative Group at Paramount.

Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.

“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Jenna Chalkley, Head of Product Development at Born to License.

From Magic: The Gathering to Pokémon and more… Bjorn Van Passel on Ultra-Pro’s licenses.

“We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavours fans love into the perfect cup of coffee,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellonova.