Jac Griffin takes us inside Steven Singer Jewelers’ first licensed launch – a Care Bears Gold Dipped Rose
Jac Griffin – Chief of Staff and Marketing Director at Steven Singer Jewelers – discusses navigating a new industry with the help of Born to License.
Fira X Wear’s Vincent and Jasmine James on embracing licensing with Born to License
Vincent and Jasmine James – co-founders of Fira X Wear – on why the time is right for their cosplay swimwear brand to enter licensing.
Ravensburger’s Ryan Miller on what goes into crafting new sets for Disney Lorcana
“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.
Lovehoney renews Fifty Shades partnership
“As an integral part of our portfolio, the Fifty Shades of Grey products speak to an important customer group curious to explore BDSM,” said Johannes Graf von Plettenberg, CEO of Lovehoney Group.
The Brand Radar: Barbie, The Design Museum and the power of exhibitions
Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.
Michael Malul’s Hanan Malul on crafting an Esquire fragrance collection
“It’s as much a science as an art”: Hanan Malul – CEO and Founder of Michael Malul – explains the sense behind the scents.
“We want to find the next Funko”: David Born on helping companies enter the world of licensing with Born to License
Born to License CEO David Born talks us through the origins of the agency – and what types of licensees he wants to work with.
Katie Price on how licensors can make their brands attractive to publishers
Publishing consultant Katie Price talks trends, timings and some old favourites.
“Our vision is to extend the brand’s impact beyond greeting cards”: Stuart Cox on brand plans for Brilliantly Brave
Stuart Cox on the origins of Brilliantly Brave – and how the brand aims to spread positive messages of mental health support through licensing.
Wacko Maria launches Bob Marley streetwear
The range spans several shirts, sweatshirts and hoodies featuring shots of Marley, as well as imagery of his Tuff Gong studio logo.