The range includes socks inspired by Bandido, Odin and Oh My Socks – the launch of which inspired the partnership.

“Our brilliantly bold list will offer dynamic and playful storytelling to help children to discover the joy of reading,” said Mark Searle, MD at DK+.

The popular event is taking place on Thursday, November 20th at London’s Flamingo Bar on the top floor of O’Neill’s, Wardour Street.

“By introducing these must-have limited-edition products, we’re striving to provide our customers with a trend-forward assortment across categories,” said Cynthia Kiang, VP of Merchandising Strategy at Macy’s.

“We’re delighted to bring a touch of nostalgia and joy into our customers’ homes with our new collaboration with Norman Rockwell,” said Monica Bhargava, Pottery Barn President.

“Wednesday remains one of the most in-demand licensed properties globally,” said Pau Pascual​, SVP, Commercial, Europe, the UK and the Americas at WildBrain CPLG.

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

Based on the popular comic-book series, the game is pitched as having the structure of a board game, but with a focus on storytelling.

Alexander Thieme explains why Ultimate Guard’s design team is boxing clever with Squaroes.

“We don’t just license logos – we look for meaningful links that reflect the heart of each franchise”: In conversation with Steffi Steffen – Senior Director, Licensed Merchandise at Sony Interactive Entertainment.