The collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.

“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.

“As we mark 20 years of storytelling and brand-building, we’re proud to unveil the next evolution of The Lumistella Company at Licensing Expo,” said Christa Pitts, co-CEO of The Lumistella Company.

“It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists,” said Sarah Holme, Old Navy’s Head of Design and Product Development.

The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

“From Saw, The Walking Dead, Devil’s Rejects, Creepshow, Night of the Living Dead and more, Striker is rooted in the genre and knows how to give fans what they want on a global basis,” said Russell Binder, CEO of Striker Entertainment.

In the session, Ellie will share 20 different ways of generating new ideas.

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.

“We’re not here just to put logos on t-shirts…”: In conversation with Lisa Streff, SVP of Licensing and Brand Development, North America at Global Merchandising Services.