Bulldog Licensing secures Bullseye partners across chocolates, dress-up, quiz books and more

“The saying ’You can’t beat a bit of Bully!’ has never been truer than it is today,” said Bulldog MD Rob Corney.

Cloudco, Basic Fun! and Universal bring Care Bears and Wicked together for limited-edition plush range

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

What does art and craft book publisher David & Charles bring to licensing? Ame Verso tells all…

Publishing Director Ame Verso reveals why David & Charles is careful not to ‘niche the niche.’

As Jaws turns 50, we round up licensed products to float the boat of fin fans everywhere…

Bottles, backpacks, barrels and boats… Deej Johnson celebrates licensed ‘Jaws at 50’ products.

Talking Brands: With festival season upon us, which bands or artists could drive a licensing programme today?

With festival season upon us, we asked industry figures for their picks of bands and artists that could thrive in the world of consumer products and experiences.

Negosh partners with Made AI to “remove friction from product creation”

“If you can sell it – between Negosh and Made – you can make it,” said Ari Zebersky, CEO of Negosh.

Industry consultant Chris Isitt on fan culture, dress-up struggles – and what toycos should consider when evaluating a brand

“The most important advice is to have an exit plan”: Chris Isitt on what toycos should consider when looking at licenses.

Joe Wicks and Studio AKA debut animated Activate series

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

PUMA launches latest Squishmallows collaboration

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Coffee mate readies Harry Potter-inspired creamers

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.