Mattel brings Barbie and England Rugby’s Women’s team – the Red Roses – together for collaboration spanning funding, activity days and apparel line

“We wanted to collaborate with Barbie to introduce the game to new audiences and champion female voices in the sport,” said Alex Teasdale, RFU Executive Director, Women’s Game.

It Came From BLE with… STUDIOCANAL Kids & Family’s Sissel Henno

Sissel Henno – Head of Global Sales, Licensing & Retail at STUDIOCANAL Kids & Family – talks us through a recent partnership that came from a BLE chat… And what she’d like to unearth at this year’s show.

William Smith, Brand Licensing Manager at Imperial War Museums, on telling stories and finding partners

How do the collections at the Imperial War Museums inspire products? William Smith reveals all…

Disney teams with La La Land Kind Cafe on month-long Mickey & Friends collaboration

To mark the launch of its first kids’ menu, La La Land will offer Mickey & Friends beverage sleeves and drink stoppers, ‘Be Kind’ tote bags and a Just Play Disney Munchlings toy.

Outright Games readies Chicken Run: Eggstraction video game

“This game has been a wonderful opportunity to expand the Chicken Run universe,” said Sean Clarke, Managing Director at Aardman.

GOSH Charity bolsters Neverland trails slate with Leeds Castle experience

“Visitors to Neverland Christmas in the Castle this festive season will be making an enormous difference to the lives of seriously ill children and their families at GOSH,” said GOSH Charity’s Head of Partnership Development, Chris Carter.

StoryToys launches LEGO Bluey mobile game

“We’re really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play,” said Emmet O’Neill, Chief Executive of StoryToys.

Licensed brands in safe hands: Fanroll’s CEO, Neal Hoffman, on Dungeons & Dragons, CATAN and more

Neal Hoffman reveals how Fanroll handles licenses for big names and classic games…

Odysseas Constantine discusses Art & Hue’s new range celebrating 60 years of Emma Peel

Art, heart and an iconic part: Odysseas Constantine on why Emma Peel and The Avengers endure.

Funko names Josh Simon as CEO

“There are so many ways we can build on Funko’s fandom and expand our business for the benefit of both customers and shareholders,” said Simon.

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