Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack
“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.
Toy designer David Vonner on Evel Knievel, Marvel and the classic stories that fuel new brands
We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.
Jack Daniel’s debuts fashion collaborations to mark the launch of its Classic Remix initiative
The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.
Brands and the shopping experience
KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.
Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas
With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.
From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters
Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.
Mattel celebrates Ken’s 60th anniversary with Berluti collaboration
Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.
Talking Brands: Should M&S bolster its Percy Pig brand through licensing?
In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?
Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics
Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.