Hybrid Apparel teams with Formula 1 for apparel and accessories in the US
“We are thrilled to collaborate with Formula 1 to bring this exciting collection of apparel to US fans,” said Bill Hutchison, CEO of Hybrid Apparel.
Jack Link’s readies MrBeast protein-packed meat snacks
“We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit,” said MrBeast’s CEO Jeff Housenbold.
Big news for little mice: Sam & Julia – The Mouse Mansion – ink new deals internationally
Dutch book series, Sam & Julia / The Mouse Mansion, continues to expand worldwide reach.
Konami Cross Media NY teams with Ocean Bomb for Yu-Gi-Oh! sparkling flavoured waters
“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, Inc.
Hasbro introduces Peppa Pig’s baby sister Evie with slate of product launches
Mori is launching a special sweatshirt and t-shirt design featuring Evie in Autumn/Winter 2025.
Need for Speed: YuMe Toys’ Felipe Noriega discusses fast-paced product development
Felipe Noriega, VP of YuMe Toys, on how pacy product development is key to success in the competitive landscape of licensed toys.
Mattel partners with BBC Studios for Doctor Who Barbie dolls
The range, which debuted today at MCM London Comic Con, spans two dolls – one of the Fifteenth Doctor and one of Ruby Sunday.
Dream Teams: Pixar’s Jen Tan and Jenn Zaccaro
What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. First up, we pick the brains of Pixar’s Jen Tan and Jenn Zaccaro.
Playmobil to launch Monster High playsets
“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.
Jazwares teams with Cloudco Entertainment for Care Bears collabs across Squishmallows, FigBands, BLDR sets and more
“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.