Louise Hinds, Head of Creative at Aykroyds, talks us through the company’s recent evolutions.

Bradley Bowman – Hasbro’s Senior Director of Global Licensed Toy and Game – discusses targeting adult fans.

“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.

“The graphic novel serves as a powerful testament to resilience, justice, and freedom – a narrative that embodies the values we aspire to share with our Oni readers,” said Polarity CEO David Steward II.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Sanderson Design Group’s Gabrielle Sims and Claire Vallis.

“We are building the next Mickey Mouse in Bluey”: In conversation with BBC Studios’ Shelley Macintyre.

Jack Wanstall – Senior Licensing & Partnerships Manager at Royal Armouries – discusses recent brand highlights, including partnerships with Royal Mail, Wilde & Harte and Onoto.

“I realised early on that HAL was going to be pretty fun to play”: Game designer Phil Walker-Harding takes us inside development of Maestro Media’s 2001: A Space Odyssey: The Board Game.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos,” said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.

“We are building a strong licensing programme to meet enormous UK demand,” said Charlie Donaldson, Joint Managing Director of Rocket Licensing.