The Lumistella Company’s Christa Pitts and Chanda A. Bell on the story behind The Elf on the Shelf – and what’s next for the Santaverse
“We had no money, no experience, no connections and no one that believed in us – yet we did it anyway!”: In conversation with The Lumistella Company’s Christa Pitts and Chanda A. Bell.
Hasbro’s Pete Ridgewell talks brainstorming, looking at the bigger picture and loving licensing
“Sometimes A plus B totals more than A plus B!” Pete Ridgewell on Hasbro’s licensed consumer products.
Flip 7 gets a Grinch edition
This version of the popular press-your-luck card game is a Walmart exclusive.
Global Merchandising Services appointed global licensing agent for the Design Museum
“The Design Museum’s innovative programming and influential exhibitions offer extraordinary storytelling and creative licensing potential that will resonate with consumers and design enthusiasts globally,” said Oli Stanton, New Business Director at Global Merchandising Services.
Jazwares signs as global master toy partner for Miraculous
“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.
Kith partners with Marvel and Capcom for vintage-inspired apparel, toys, footwear and more
The collection is designed in three separate parts – one dedicated to Marvel, one to Capcom, and another that features tri-branded artwork drawn from crossover launches over the years.
Peppa Pig, F1, Wicked and more make DreamToys 2025 list
“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
Jacob Timperley on 2025 highlights and 2026 plans for Chimpers
“Licensing has become a natural next step for us”: Chimpers Co-Founder Jacob Timperley on a big year for the brand.
Why Felix the Cat is the whiskers: in conversation with Rafa Macias, Universal Products & Experiences
Rafa Macias, Global CPG CO at Universal Products & Experiences, on all things Felix the Cat.
Founder Will Hall on the licensing deals being Puzzle Post’s advent calendars are Christmas crackers
Going Crackers: Why Taskmaster, The Traitors and The 1% Club are on the table this Christmas.







