Penguin Ventures welcomes Zoe Smith as Senior Category Manager, UK Softlines
“I am thrilled to be joining the team at Penguin Ventures and to be working on such beloved, timeless brands,” said Zoe.
Work, werewolves and writers: Etienne Bonnin discusses his role at Asmodee Entertainment
What’s cooking at Asmodee Entertainment? Etienne Bonnin – Senior Manager for Media Development and Licensing – lifts the lid…
BlueMatter Games’ Rebecca Bleau and Nicholas Cravotta on designing Asmodee’s Squid Game board game
The team at BlueMatter Games talk us through the fast-paced development process behind bringing the smash-hit Netflix show to the tabletop with Asmodee.
Brand Licensing Europe’s online platform now open
Anyone who is registered for BLE can use the online planner to search for license-ready brands and the exhibitors who represent them – and book meetings through the Matchmaking function.
Brewdog brings The Lord of the Rings into beer
It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.
How legally protecting a design can help you build an empire
U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.
Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves
Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.
The Brand Radar: Exploring the creative thinking behind licensed theme park attractions
Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.
The Point.1888 bolsters Barratt line-up with flavoured water, cupcakes and milkshakes
“It’s been truly amazing to see the amount of innovation that has gone into the products, focused on delivering a product that allows Barratt’s iconic flavours to shine through,” said Bethan Garton, CCO at The Point.1888.
Universal Studios and The Weeknd launch haunted house experience inspired by his After Hours album
“I feel like my music videos have served as a launching pad for a collaboration like this and I cannot wait for people to experience this madness,” said Abel ‘The Weeknd’ Tesfaye.