Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility
As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.
Silver Fox Collectibles’ Darren Martin on bringing the characters of Twilight Imperium to life through high-end statues
Darren Martin, Creative Director at Silver Fox Collectibles, reveals what appealed about working on one of Asmodee’s most expansive – and popular – tabletop brands: Twilight Imperium.
Dream Figures co-founder, Jaime Rodríguez, reveals what inspired Asmodee Entertainment’s Arkham Horror collectibles
Art and passion: why Asmodee’s Arkham Horror figures are a dream come true for Jaime Rodríguez
Triclops Studio’s Rob Ames and Luc Hudson to share their ‘Squeezing the Juice’ approach to brand innovation at Brand Design Conference
Triclops Studio is an award-winning design agency and invention studio whose expertise span front-end toy and game concept development, future thinking, character creation, world building, as well as strategy and brand architecture.
Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared
Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.
Warner Bros Discovery marks Friends Fan Week with RSVLTS shirts, Loungefly bags and Clue: Friends
The WB Shop is also launching new Friends products, including apparel, accessories, and home goods.
Motul partners with Depancel for Pista 24 Motul Edition watch
“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.
Anya Hindmarch brings brands like PG Tips, HP Sauce and Heinz Baked Beans into ice cream
Anya Hindmarch’s latest pop-up concept – The Ice Cream Project – is serving up a collection of unexpected ice creams celebrate Hindmarch’s favourite cult food brands.
Rose Marketing UK launches Chupa Chups freeze pops
“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.
Funko Games’ Deirdre Cross, Nicole Jekich and Matt Christianson on designing games based on classic Disney attractions
The Funko Games team take us inside the development of Disney titles like Haunted Mansion: Call of the Spirits, Big Thunder Mountain Railroad and It’s a Small World.