Brand Licensing Europe’s online platform now open
Anyone who is registered for BLE can use the online planner to search for license-ready brands and the exhibitors who represent them – and book meetings through the Matchmaking function.
Brewdog brings The Lord of the Rings into beer
It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.
How legally protecting a design can help you build an empire
U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.
Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves
Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.
The Brand Radar: Exploring the creative thinking behind licensed theme park attractions
Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.
The Point.1888 bolsters Barratt line-up with flavoured water, cupcakes and milkshakes
“It’s been truly amazing to see the amount of innovation that has gone into the products, focused on delivering a product that allows Barratt’s iconic flavours to shine through,” said Bethan Garton, CCO at The Point.1888.
Universal Studios and The Weeknd launch haunted house experience inspired by his After Hours album
“I feel like my music videos have served as a launching pad for a collaboration like this and I cannot wait for people to experience this madness,” said Abel ‘The Weeknd’ Tesfaye.
Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility
As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.
Silver Fox Collectibles’ Darren Martin on bringing the characters of Twilight Imperium to life through high-end statues
Darren Martin, Creative Director at Silver Fox Collectibles, reveals what appealed about working on one of Asmodee’s most expansive – and popular – tabletop brands: Twilight Imperium.
Dream Figures co-founder, Jaime Rodríguez, reveals what inspired Asmodee Entertainment’s Arkham Horror collectibles
Art and passion: why Asmodee’s Arkham Horror figures are a dream come true for Jaime Rodríguez