Hasbro debuts Nerf Minecraft blasters

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

Barry Hughes, Managing Director of Golden Bear Toys, on soft toys and hard challenges

Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.

SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

Elan Freedman, EVP Business Development & Licensing at Surge Licensing, on a life in licensing

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

Chocolatier Australia welcomes collaborations with Pimm’s and Bundaberg Rum

The deals were struck by Australian brand extension agency Assembl.

Dot Dash Design’s Paula Rich and Christa Mavroudis on prints, patterns and projects

Paula Rich and Christa Mavroudis discuss creativity, collaboration and Dot Dash’s own print and pattern work influences how they create for brand partners.

Netflix teams with vegan lifestyle brand UnHide for limited-edition blankets

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

Pizza Express debuts beer collaboration with Meantime

The Pizza Pale beer is ‘hoppy with fruity Citra’ and has been ‘crafted to make the perfect pizza partner,’ according to Pizza Express.

A24 launches Horror Caviar: A Cookbook, featuring recipes inspired by The Shining, Alien and Rosemary’s Baby

Recipes include Snap Pea Gelatine Labyrinth inspired by The Shining and Roasted Leg of Lamb & Carrot Flan inspired by Rosemary’s Baby.

Andrew Hogan on why Dan Dee International’s still thriving after 65 years in the toy business

Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.