Saber Interactive’s Tim Willits takes us inside Evil Dead: The Game

Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.

Design Council study highlights North England and Wales as key areas of design economy growth

Cities including Tameside, Calderdale and Wrexham are highlighted as being strong Product Design hubs.

Kids Industries appointed Creative Partner for Morph’s Epic Art Adventure

The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.

Wow! Stuff’s RealFX Baby Blue, Funko Games’ Rear Window and Spin Master’s Rubik’s Capture among Play Creators Awards finalists

The Play Creators Awards celebrates designers and inventors in the toy and game community – with two accolades focused on licensed products.

British Airways teams with Trunki for limited-edition ride-on suitcase

“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.

Just Play UK’s Licensing Manager, Charlotte Rodgers, discusses plans, brands and toy-fair stands

Charlotte Rodgers offers insight into Just Play UK’s licensing and future plans

Squid Game: The Challenge reality show in the works from Netflix and Studio Lambert

The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.

Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

Boston Beer Company and PepsiCo bring Mtn Dew into alcohol with Hard Mtn Dew

Hard Mtn Dew is available in several States across the US, with more being added throughout the year.

Brown-Forman and The Coca-Cola Company team up for Jack Daniel’s & Coca‑Cola drink

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

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