Endemol Shine North America’s Tamaya Petteway on fresh ideas and authentic partnerships

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

Tommy Hilfiger debuts Miffy collaboration

The design of the collection has a ‘playful-meets-preppy’ style.

Wordle named most Googled word of 2022

Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.

Lisle Licensing secures apparel and dress-up partners for Rainbow’s Pinocchio and Friends

Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.

ASPIRE brings Sauber into e-mobility sector with Asia Kingston

Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.

Creative Kryptonite

Creative consultant and Brands Untapped writer Deej Johnson shines a spotlight on three creativity killers – and how to avoid falling into their traps…

Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

Cachets and Catches

Wynne-Jones IP’s Victor Caddy looks at the pros and cons around renewing a piece of intellectual property when the time comes…

“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

Holly Marler – Creative Director at Cath Kidston – on the colour and character of the brand’s Care Bears collaboration

Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.

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