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The range will span New Era’s core styles, including the 9FORTY, Bucket, unstructured 9TWENTY, mesh Trucker, and snapback 9SEVENTY silhouettes.

The collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.

“As we mark 20 years of storytelling and brand-building, we’re proud to unveil the next evolution of The Lumistella Company at Licensing Expo,” said Christa Pitts, co-CEO of The Lumistella Company.

“It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists,” said Sarah Holme, Old Navy’s Head of Design and Product Development.

The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

“From Saw, The Walking Dead, Devil’s Rejects, Creepshow, Night of the Living Dead and more, Striker is rooted in the genre and knows how to give fans what they want on a global basis,” said Russell Binder, CEO of Striker Entertainment.

Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.

“We’re tapping into the nostalgic roots of Teletubbies as we harness cross-category licensing growth in broader markets across North America, Latin America, Asia and Europe,” said Erin Morris, VP, Global Franchise Strategy & Retail at WildBrain.

The set was designed by London-based LEGO fan Toby Brett, as part of the LEGO Ideas programme.

“We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions,” said Caren Chacko, SVP, Brand Management at Beanstalk.