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“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that,” said Kenny Nicholson, Head of Brand at IRN-BRU.

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

“The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience,” said Russell Bisset, Founder and MD at Northern Monk.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.

The collection includes Super Freak, Monster Mash, Monster, The Boogie Man and more.

The sneaker features a pink and green ombre design representing the contrasting personalities of Elphaba and Glinda.

“Beano is a brand like no other,” said Bulldog Brand Manager Sophie Yates.

“It’s an incredible pinch me moment to see Bean on the catwalk,” said Ketnipz Illustrator Harry Hambley.

The t-shirts are sold exclusively online at Next with 100% of the profits from the sale going to Place2Be, supporting children and young people’s mental health.

“For this new venture into jigsaws, board games and card games, we could not have chosen a better partner,” said RHS Licensing Manager Cathy Snow.